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How to Use Social Media to Gain Exposure for Your Music

by Louise W. Rice
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If you’re an aspiring artist, there’s no better promotional tool than social media for getting your music heard by the masses. Regardless of your niche, or the following you want to attract, billions of people from all four corners of the planet use platforms like Facebook, Twitter, and Instagram every day, so it only makes sense to use social media to your advantage.

Getting on social media allows you to communicate with fans, promote your material, and establish a loyal following. To get people listening to your tracks, here are some things you can do.

Know Your Audience

As an artist, you should have a good idea of who your target demographic is. After all, they will be the ones who spread the message about your page and music, which will help to build your brand. Since over 4 billion people use social media regularly around the world, there is more opportunity than ever before for new and upcoming artists to grow a loyal fanbase.

Once you establish your genre and style of music, this can help you figure out what audience you want to reach. For instance, are you a pop singer who wants to appeal to teenage girls? Or maybe you’re an aspiring rap artist who wants to target young males. Once you’ve determined your audience, you can use data insights as a way to figure out what your audience is engaging with.

Choose the Right Platform

It’s important to understand that not every social media platform is created equally. While you may be drawn to using Instagram as a way to connect with your audience, more and more artists are looking at platforms like TikTok to build a fanbase. You should pick social media outlets that you know inside out, otherwise, you will struggle to keep on top of your pages.

Make sure you pick a social media platform that your target demographic uses. You don’t want to put all your concentration on a page that doesn’t gain traction, so it’s wise to spread yourself over several platforms like Facebook, Twitter, and Instagram.

Keep Your Branding Consistent

To establish a solid social media presence, you need to be consistent with your branding. Whatever social media channel you use, users need to be able to recognize who you are. This means you should keep the same name across every platform, and ensure your logo and photos are the same too.

For people to jump on board with your music, you’ll need to focus on branding. Should you choose a boring background or grainy photos, users who click on your page may get turned off and go elsewhere. It pays to hire a professional photographer and a graphic designer to elevate your branding and imagery.

Post Regularly

This can’t be emphasized enough. When establishing yourself as an artist on social media, it’s important to post regular content. Doing so will keep fans engaged with your posts, and they’ll be more likely to share your music. Success rarely happens overnight, so if you don’t see the results you want instantly, you need to remain patient and keep on top of your social media feeds.

However, you don’t want it to get to the point where you’re posting too frequently, since this may cause people to unfollow your pages. You don’t want to come across as spammy, so a good rule of thumb is to post 1-4 times each day on Twitter, 4-7 times each week on Facebook, and 1-2 times a week on Instagram.

Interact with Fans

To be successful with your music, interacting with your fans is essential. They are the ones who will elevate your career and get you the success you envisage. This means you need to spend time connecting with your followers to find out their likes and dislikes and create meaningful relationships.

Allowing your fans to be involved with the creative process can be a great way to build a solid fanbase. For instance, why not create a campaign that enables fans to submit their own artwork for the chance to have their art as one of your next album covers? Or perhaps you could post a snippet of one of your songs and let your fans decide on the name. Little gestures like this will help your fans feel part of your music, rather than solely a consumer.

Schedule Posts in Advance

As a musician, you may not have the time to sit behind your computer desk 24/7 monitoring your social media feeds. With music to create and stages to perform on, it’s wise to schedule your social media posts in advance. Automating this process can be a big help, as you can devise a schedule that works well for you, meaning your posts will go live without you having to press the button yourself.

While it’s great to share photos, music, and posts at the moment, it’s much easier to stay in control if you schedule your posts ahead of time.

Showcase Your Talent

To turn social media users into fans of your music, you need to showcase yourself in the best light possible. Your artist bio will be the first thing that consumers see, so check out PIRATE.COM’s guide on how to write an artist bio. They are known for their 24/7 self-service creative studios, as well as their how-to articles. Once you learn how to write an artist bio, you’ll create content that’s eye-catching and relevant to your audience, and lets fans know what you’re about and how you differ from other artists.

Whichever social media channels you use to showcase your talent, you should house your contact links at the top, as well as information regarding where users can check out your music. To get your tracks streamed, you should link your Spotify and Apple Music pages at the top of your social media pages.

If you use the right strategies, social media can be a fantastic way to get your music heard, connect with fans, and solidify a fanbase. You may not get success overnight; however, as long as you remain consistent with your branding and posts, you should begin to see people flock to your pages and potentially become lifelong fans of your music.

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