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Why You Should Integrate Blogging Into Your Marketing Strategy

by Louise W. Rice

With digitalization and e-commerce taking over the world, businesses are getting increasingly competitive. In this age, effective marketing strategies are the only way forward for emerging companies trying to stay relevant in saturated industries.

Marketing methods are also evolving and can help businesses improve their reach. New methods brands can incorporate include using social media posts, blogging, vlogging, influencer marketing, and much more. It is also vital to understand the variations between these terms, like the difference from a vlog and a blog, as they are often confused.

In a recent survey, around 90% of businesses reported that they experienced growth within 12 months when they integrated blogs into their marketing plan. Blogs can help you gain more traffic and audience for your brand, along with other numerous benefits. Let’s discuss in detail why integrating them into your marketing plan can be advantageous for you:

1. Improve Brand Awareness

A blog helps you promote your product or service more quickly than most other marketing mediums. You can promote your social media accounts, videos, and podcasts through engaging blog posts targeting a variety of topics relevant to your niche. Seeking help from digital marketers to create an SEO campaign design for your niche would help you effectively promote and optimize your brand.

Your content should be curated in a way that comes out as educational and informational to your target audience, compelling them to look further into your products and services. Providing accurate and detailed content to your audience will slowly build your brand’s credibility and the reader’s confidence in your brand. This will inevitably improve your brand’s awareness and elevate your brand’s name in your industry.

2. Improves Engagement

A blog is a great way to connect with prospects and customers and improve your engagement rates. Creating search-engine-optimized content can help your blog increase your visibility to the potential audience by being ranked on the first page of the search. You can also improve visibility and engagement by integrating internal linking.

Your blog can include commonly asked questions about general products and services in your niche, which can help the audience stay engaged and curious about your specific products. The longer they stay on your blog or website, the higher the chances of generating new leads.

3. Attract New Clients

Blogging and posting engaging content can help you generate more traffic for your website. Your blog readers can be directed to your website and product pages through hyperlinking, which can help you attract new clients who may otherwise not have known about your company. With each new blog, another page is added to your website. This improves your ranking on google and the chances of your brand reaching potential clients. If you are looking to expand your business and improve your customer base, the blog is a great way to go about it.

4. Promote Your Community Centric Practices and Build Trust

A blog can help you create a lasting bond with your readers and prospective clients. You can portray any social work done by your business or any charitable contribution on your blog. Writing stories about the impact you have created can help you spread the word about your core mission and establish your business as a community-centered one. You can also write about the employment opportunities created by your business in your locality to spread the word and brand awareness.

In this way, a blog can help you establish trust among your audience, and people usually trust the written word and value content. Sharing blogs on social media can also help you generate more traffic and improve the communal essence of your business.

5. Brand Building

Building a brand from scratch can be challenging. Blogging is an investment you make into building your brand and enabling your audience to understand your perspective and mission statement. You can easily share your ideas, explain the concept behind your brand in a conversational manner, and create content that helps consumers understand the problems your product or service can solve. This will help you build your goodwill among audiences and build a brand identity in the longer run.

6. Advertising Medium

Around 80% of businesses these days use a series of articles to advertise their product. The traditional “buy now” plan has become outdated. With conventional marketing mediums becoming outdated, blogging is more needed in this era to help you improve your marketing game.

7. Understand Customers’ Needs

Resonating with the customer is the key to keeping them hooked on your blog. The blog also enables you to identify and analyze the audience’s preferred content through engagement rates and numerous other roles. Creating a frequently asked question section is another excellent way to connect with your audience and compel them to stay longer on your website.

You can also use blogs to enable feedback and encourage two-way communication. Using this feedback and engagement analytics to improve your overall marketing strategy can ensure that your decision-making is data-driven, customer-centric, and as accurate as possible.

8. Long-Term Results

A blog is a short-term investment into your marketing plan that will generate results in the longer run. Once your content is curated and uploaded, it will stay on the web and bring you traffic for as long as you want it to. The blog will help you generate leads for a considerable time, and you can even monetize your content through business models like affiliate marketing.

This means you will have to refer people to relevant products from your company or another company through your blog. You can also compound your blog posts and increase the overall traffic on your website in the long run.


Blogging has become vital for emerging businesses to make their mark in their industries successfully. Given how it has helped numerous businesses grow, its importance can not be underestimated. Integrating blogging into your marketing plan will enable you to use creative tools and techniques like SEO to improve your brand awareness and visibility.

A blog will also help you build your brand’s identity with a theme and content that aligns with the core values of your business. It will let you communicate your ideas to your prospective customers, helping you engage with them. A blog will create a website traffic stream, attract more clients, and potentially help you generate sales in the future. You can upload community-friendly content to portray your organization as community centered.

Hiring an SEO expert and an expert website designer is also advisable to make your blogs more convenient for the audiences to access. You can also buy a domain on popular sites like WordPress to get started with creating a blog for your business to generate maximum engagement and results. A blog is an investment that will generate returns in the long run by helping you expand your customer base and get traffic for your social media platforms.

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