Crafting an effective promo video for your new product might seem like a daunting task. Still, if you invest enough time, though, and creativity in it, chances are you’ll manage to create a product video that will successfully attract new customers and boost your sales. In today’s post, we’re going to touch upon the most effective techniques and tips that can help you in creating an exceptionally cool promo video and win over loyal customers.
Though the Digital Age has brought along lots of great tools which help both seasoned and beginner entrepreneurs put together successful marketing videos, the abundance of content and easy access to information have made users less susceptible to ads that have inundated the digital space. It comes as no surprise that it’s also more difficult for a business to hit on an effective visual marketing strategy that would hook their intended audience’s attention and influence their purchasing decisions.
So, if you want to set yourself apart from the competition and ensure that your products are noticed by intended customers, you should create visually impressive content. And there is no chance you can succeed in marketing your products if you don’t know how to make product videos that rock the viewers.
#1 Plan it Thoroughly
The importance of planning for the success of any undertaking you conceive is hard to overestimate. And your product video is no exception, of course.
First things first, you should spend time jotting down the objectives you aim to pursue with your promo video. This can go a long way in helping you sift through the ideas and, possibly, the technique you will be subsequently used for creating your project. To create a workable plan, consider including the following elements:
- Provide a detailed description of the product you want to advertise. With a high-level introduction, you’ll boost your chances of quickly grabbing your viewers’ attention and convincing them to give your product a try. That being said, you should aim to keep it as brief and as succinct as possible. People’s attention span is very short these days.
- Offer a solution. Each and every product that hits the market solves an intended user’s problem in one way or another. So, focus on highlighting the important features of the advertised product and show how they can help your customers address their needs or solve specific problems.
- Demonstrate your product in action. Show how great your detergent is at removing laundry stains or how long your users’ car engine can last with your motor oil. That being said, you should go overboard with depicting your product’s strengths. Start with something brief and general that will appeal to a broader audience.
- Create a CTA. Without a clear and effective CTA, your product video risks gathering dust on the Internet. At the end of your video, specify which next step your viewers need to do to avail themselves of the benefits your product offers. You might encourage your customers to download a trial, ask for more information, or purchase your product immediately.
#2 Mind the Color
When it comes to visual content creation, you should make it your rule to never disregard the impact of color on your viewers. Each and every piece of advertising you can see online is dominated by a certain color scheme, which greatly influences the way your viewers perceive the information presented. So, it’s critical for the success of your marketing campaign that you go for the right colors when making your product videos. Thus, you will certainly want to refrain from dark and gloomy colors when making a video that aims to advertise baby-shower gifts.
If you advertise a product intended for the male audience, something like men’s perfumes, ties, cigars, etc., you might want to go for a more reserved and straightforward color scheme. The classic black and blue, red and black, or orange and black color combinations might be the best options for you. At the same time, you should also always be mindful of your brand colors as well as the colors your product is associated with. So, if you want your video to hit the mark, be mindful of the psychology of color.
#3 Use Dedicated Software
When it comes to recording your video, you need to employ the best tools available to create a truly effective project. Today’s market is teeming with dedicated tools where you can quickly record your product in action and do all the necessary tweaks to it. And you don’t need to spend your hard-earned dollars on expensive solutions. You can make use of free video recording software and make an eye-catching presentation of your new product much faster.
To get the best result possible, you want to ensure to set the proper dimensions as you record. Resizing and stretching your video can make your project look less visually appealing and less convincing, which is the last thing you want, of course. Always keep the output size in mind as you record. This will help you ensure that your end product is crisp and clear.
#4 Use Templates
Of course, you might be dreaming of a super unique promo video that will stun your intended viewers from the get-go. Still, today, creating a video from scratch is similar to reinventing the wheel. No need to tinker with professional software and cumbersome equipment to put together an impressive project without sacrificing originality. You can choose among dozens of free templates your preferred product video maker features and start working on your project.
What is also really great is that you don’t need to worry that your video will come out unoriginal. You can customize any template to your liking. Give your project a personal touch by including animations and graphics. Animated commercials are quite popular nowadays, but the way. You can also customize fonts and change the backgrounds and do all the necessary tweaks to your videos so that they are even more effective and thumb-stopping.
#5 Tap into the Power of Social Media
Once you’ve created and edited your product video, it’s time to let the world know about it. And the best way to do this is to reach social media influencers. Those people with massive followings can help your video become viral within the shortest possible time frame, which means more will learn about your products and decide to purchase them. You might need to pay your influencers or offer them your products for free to get the coveted post tagging your brand. It’s also a good idea to cooperate with micro-influencers. Not only will this help you promote your product but also save a good deal.
Now you know the easy and useful trick which can help you put together a great product demo fast. For more useful tips and tricks, see more posts and stay tuned.