The SEO world is so versatile. Everything is inconstant. The best SEO practices are changing from year to year. But the importance of tracking the online presence will never be out of trend.
When it comes to analysing your website’s online performance, there are plenty of metrics to track. Manual tracking of all of them sounds like an impossible job. Thankfully, the market is full of amazing SEO tools, which can help with easy monitoring of your website. Not to get overwhelmed with the diversity, I’ve broken down the 10 best ones that I think are the most relevant and useful in 2021.
You’ll find them grouped into 2 categories: free and paid. I hope it’ll be easier for you to find the best solutions for your current needs.
Google Search Console
Google Search Console (GSC) is a must-have for any website owner who wants to increase visibility and online presence. It’s also a free web service, provided by Google. Compared to Google Analytics, it is more search-engine focused, and they work perfectly together. GSC will help you:
- To analyze which keywords and webpages give you the most traffic
- To check your performance in Search Engine
- To get keyword ideas related to your business
- To submit your site map and fix indexing
Need help with settings? Use this guide: How to set up GSC
Google Analytics (GA) is free analytics software, provided by Google, and the most popular digital tool. It provides lots of in-depth data and insights about your visitors and their behavior.
For example, you are able to track:
- The traffic you get from search engines
- The most popular webpages, which bring the most organic traffic
- Conversion rate and revenue that you get from organic search
A few resources, which can help you get started working with GA:
The Absolute Beginner’s Guide to Google Analytics
Wincher On-page SEO tool
Among plenty of other on-page SEO tools and plugins, this tool is totally free and unlimited, even if you aren’t a customer of Wincher rank tracker. It can help you to analyze how well a specific URL is optimised for the keywords and identify on-page issues.
The report includes a detailed analysis of your webpage according to the most essential points like meta tags, code, images, etc.
Rank Math is a WordPress SEO plugin with more than 300K installations. It’s a go-to tool for any webmaster and SEO specialist.
Besides optimising your meta description, it helps to create XML sitemaps, find 404 errors, find content ideas. The features are various, but you can choose and pick the ones you need. So Rank Math gives you the freedom to choose and complete control over the functionality that you use.
Yoast SEO is probably the most popular WordPress plugin because it’s powerful, helpful, and easy to use. It’s as simple as that, but almost indispensable when it comes to optimizing your website.
Why do millions of people use Yoast SEO? Because it allows you to manage on-page optimization yourself. For instance, after entering the target keyword for a specific page, the plugin shows you the main points of what you should fix or can improve, and also what you’ve already done correctly.
Linkody is a professional tool that helps to monitor the off-page SEO performance of your website. It helps you to get a clear overview of your backlinks. Besides that, Linkody is a powerful tracker that permanently checks the backlinks and notifies you about any changes: for instance, the link got broken or lost.
Other essential features:
- Monitoring competitors’ backlinks. You can grab the list of all the backlinks of your competitors together with other metrics. It’s a good start for your link building campaigns, isn’t it?
- Deep insights about backlink tracking through important metrics. For example, Domain Authority, Google indexation status, Alexa rank, etc.
- White-Label reporting.
Screaming Frog SEO spider
Screaming Frog is a very popular tool among SEO professionals. It’s a spider that crawls the websites, checking URLs for SEO issues. Sounds simple, but the same job can take a few hours if you do that manually. If the website is large – even a few days.
Among the benefits, I can highlight easy navigation and export, quite a low price.
ContentKing is a super powerful cloud-based tool that tracks your website 24/7 to find out SEO-related issues on your website. ContentKing’s audit allows you to gain insights into your website’s performance and a ready list of tasks that can help you to improve your SEO. You’ll get alerts every time when something on your site gets broken and not optimised.
Besides that, you can use ContentKing to track all of your content changes and visualise the data with real-time dashboards.
SpyFu helps with driving traffic to your website through SEO and PPC competitor research and monitoring both paid and organic traffic from different search engines.
With this tool, you can download competitors’ PPC and SEO keywords in order to use them to beat the competition, win that game and attract more traffic to your website. You can also review your rankings and get keyword advice for your Google Ads to increase the conversion rate.
If you run ads on Google or just want to spy on your competitors in terms of SEO and PPC, SpyFu is a great resource for data.
Wincher is a keyword rank tracker. It allows you to monitor the online positions of your website and measure SEO performance. It’s essential to be aware of your positions in the search engine for any marketer or a business owner.
Wincher updates the data every 24 hours with no exclusions, that is not so common. Other features include local rank tracking, manual data update, project permissions, etc.
In this article, I’ve tried to collect the best tools that can help you with auditing and monitoring the performance of your website. Sure, there is almost no end to the number of powerful and innovative tools in the SEO industry. But I hope you’ve discovered some new and helpful platforms that will help you to optimise workflows and rank higher.
Author Bio: Julia is a professional business development manager with proven experience in customer acquisition, strategic partnerships, and outbound marketing. Now she takes care of global marketing and business growth at Wincher.