The fact that online casinos are here to stay is undisputed. The growth of online gambling has skyrocketed in recent years, and the trend is expected to continue. The iGaming world is expected to have an annual growth rate of 8.54% from 2023 to 2027.
With such growth, casino platforms are always at the vanguard, looking for new ways to appeal to potential and existing customers. This has brought innovative features like live casinos and even new genres like crash games.
Of course, mobile gaming is a primary reason online casinos have grown in popularity. Many players enjoy these gambling platforms on the go, and competition is fierce. In this article, we’ll check out some features that make mobile casinos a top choice for many.
Essential Casino Features
At the very least, any mobile casino should incorporate essential features mastered by regular platforms to stand a chance in this competitive field. One of the most important ones is game variety.
If you drop by new mobile casinos, you can check there is a wide variety of games. It can go from classic table games to the most innovative slots and anything in between. But that’s not all: the game providers should be top-notch and offer fun, entertaining and fair experiences.
The next stop is payment methods. These should be as varied as possible, too. There are all kinds of players around, from traditionalists to tech-savvy gamblers. Any casino hoping to cater to a large audience should offer a mixture of credit cards, bank transfers, e-wallets and even cryptocurrencies.
That’s not all. The waiting times and limits for withdrawing should be sensible, as there’s no worse turnoff than winning a large prize only to find out that cashing it out is cumbersome.
Then we have bonuses. In retrospect, there’s a “trick” here that feels like casinos shooting their own foot, and any sensible casino should avoid it. We’re referring to offering fantastic welcome bonuses and completely lacking a wide range of bonuses for regular customers.
Yes, welcome bonuses are a great way to get you started. Once you’re there for a while, what’s to stop you from signing up for a different platform if the current one lacks promotions for you?
Another important consideration is safety. Nobody likes depositing money to unknown parties, especially online ones. A good casino should be adequately licensed, meaning a world-class authority verifies it to be a safe platform and that it complies with all requirements.
Last but not least, the best mobile casinos and otherwise should offer proper customer support. Their teams should work around the clock and preferably offer assistance in different languages and through different phone, email and chat channels.
Distinctive Mobile Casino Features
What we’ve mentioned before applies to both mobile and desktop casinos. However, you may have noticed that their distinction is hazy at best. This is because you can simply go to your mobile browser, input the “desktop” casino address and voilá! You’re there, using the mobile website.
Even though there are many variations and definitions of what mobile gambling is, it’s safe to assume the most widespread choice is mobile casinos. This means, again, that mobile platforms should offer the best possible experience. But what’s left when you’re a casino that already excels in the features we mentioned above?
A lot, as it turns out. The first thing is the browser experience. It’s challenging to offer as many menus, buttons and icons on a small screen. It’s equally difficult to offer a seamless experience and make the user comfortable with both desktop and mobile versions.
Mobile casino websites should be specifically designed for mobile browsers instead of them being a “dumbed down” version of the desktop site. They should be a breeze to use and offer the same level of engagement.
Because of the constraints of mobile browsers, some casinos opt for developing mobile apps. This benefits the player, as they usually offer a better experience than the browser version. Developers can design the app as they like and even include exclusive games to entice players.
Another exciting feature that fits mobile casinos perfectly is social networking. Everybody uses Facebook, Instagram and others on their phones. Thus, mobile casinos with chat, leaderboards and other social components are very engaging.
Let’s not forget one of the most distinctive features of smartphones: touchscreens. Proper mobile casinos should take advantage of this and offer exclusive features designed for touchscreens. For instance, it’s much more thrilling to slide a wheel of fortune with your thumb than simply clicking a button with your mouse.
There is more, but to sum up: mobile casinos are at an advantage regarding user engagement with their desktop counterparts. It’s up to them to use that advantage wisely.