We all understand how important it is to spread the word about your business and increase brand awareness. I don’t want to talk now about paid advertising or content marketing. That’s classic, for sure, but let’s discover another option, that requires less money and time. One such way to boost your brand awareness is by using viral infographics.
Infographics are a powerful tool for visual stimulation, getting attention, sharing the information that can get viral. Let’s get back to statistic to get proofs:
- 90% of information that our brain accepts, is visual.
- 65% of the population is visual learners.
- 99% of all the information is filtered by our brain. So only 1% actually gets through to the brain. Infographics are part of that small percentage.
So how we can get the most out of visual content? And how to use infographics or discourse to boost brand awareness and lead generation?
Let me share all the details and show some inspiring examples. Here is a detailed guide about infographics and how it works.
What Are Infographics?
Infographics are the visual representation of data or information that is passed on to the customers with the intent of spreading awareness effectively. Infographics present information in a much more interesting way than reading traditional articles to get information.
The colors and patterns used in the infographics can easily catch people’s attention. It’s a quite popular way to get attention from your audience among marketers and business owners. Actually, you can create infographics about everything. Even if you run a company that produces doors, there are lots of interesting ways to stand out with infographics. Here is an example.
Photo source: https://allstateshomeimprovement.com/
Alright, it’s easy to create some piece of content, where you can share information with your audience. But our task is to make infographics viral, so a larger number of people can see it.
Viral infographics refer to any piece of information which circulates rapidly and widely at a level far more than what was expected. Businesses benefit the most from the infographics that go viral.
There can be several reasons for any infographic to go viral considering how quickly the social media trends change these days. For example, if it is based on an ongoing controversy or supports any noble cause. This will not only make the infographic go viral but will also portray the business as an ethical corporation which will help attract ethical customers.
Moreover, the information these days tend to circulate more quickly and widely when expressed with humor. People all over the world get entertained while learning new facts and information within seconds which is the true power of social media.
Inspiring Examples of Infographics
What’s appealing to the eye is appealing to the mind. Statistics tell us that companies have a much better shot if they are using infographics. This helps both in the cooperate world and educating people.
An inspiring example of using infographics is the World Health Organization (WHO). If you log on to the website, you will see how facts and figures are visualized in simple language that any common man can understand. This is because health is very important and each one of the individuals should have absolute knowledge of everything that is going on. The website includes bar graphs, interesting diagrams, and even an interactive map these days to view the numbers of ongoing pandemic, COVID-19 all around the world.
Moreover, infographics are widely used by marketing agencies and e-commerce which is the new era of business. In a perfect world, every customer who visits the website will make a purchase but unfortunately, things don’t work like that.
There is a small percentage of visitors that become a customer. But this is not the end of that. Companies themselves or marketing agencies whose area of expertise is this can boost engagement by using infographics allowing the company or the brand to benefit from viral marketing. A good example is an infographic by Entrepreneur – The Habit of Highly Successful Entrepreneurs. It got 25K shares.
Photo source: https://www.entrepreneur.com/
How to Create An Infographic
Creating an infographic can be very similar to creating an ad or a small short video. The idea is to convey a message or a piece of information that you can do however you wish to. You can simply add a little twist to your content to make it more likable and catchier. However, let’s walk through some tips and tricks to create an effective infographic.
1. Brainstorm the Central Idea
Prepare an outline of what you want to address. Keep it brief and catchy as it is an infographic it shouldn’t be much about the text but the visual representation of the idea.
Prepare an amazing headline that will catch an eye. Remember about the conciseness. The shorter is better here.
2. Collect Relevant Data
Make sure your data is authentic and easy to interpret. This also depends on your target market, but the baseline is that it shouldn’t be very complicated and is supposed to be understood by all.
Use number and feature statistics, especially if your infographic is informational by nature.
3. Visualize the Collected Data
Show, don’t tell. Put yourself in the shoes of the audience and think about how exactly you would like to see the information you’re providing. Again, it depends on the type of information you’re providing. If you are providing facts, you can use a bar chart but if you’re something else you can use relevant clip arts to help people understand the idea. Colorful visual increases people’s willingness to check a piece of information by 80%.
Photo source: https://earthrespect.wordpress.com/
Include visual images, charts, graphs to represent relevant data more effectively.
4. Choose a Design
Add background which sets the tone for the data. This also depends on the target market of the business. If you are targeting products to children your visual should be colorful and funky, but if your target customers are adults, the infographic should be sober and serious. This will have a psychological impact on the customers and will attract them further to make a purchase.
5. Use Tools
There are multiple free tools available to create such infographics. PowerPoint and Prezi being the basic ones to create cool and funky infographics at a corporate level and Canva and Visme being the more advanced ones for website content. These tools contain templates and are easy to use so companies can easily create them to summarize and present complex data more attractively and effectively for various purposes including spreading brand awareness etc.
How to Make It Viral and Promote
The most common way to make your infographic go viral is to use SEO optimization. Use keywords that are most searched to increase their reach. Moreover, social media platforms can be used to further promote your infographics.
Promotions on social media platforms are one of the cheapest and effective promotion techniques because of the high usage of such platforms.
Last but not the least, market research can be carried out to determine which viral topics or campaigns can help generate traffic such as adding a green theme during an environmental issue, etc. Start with these top 3 ways to promote your infographic.
1. Off-Site Promotion
Leverate other blogs to drive engagement. It works not only with infographics but such pieces of visual content have high chances of being viral. For instance, you can write guest posts, including your infographic. Or get interviewed. Be everywhere.
2. Word of Mouth
That’s an amazing marketing strategy because it drives high-quality leads, who are your potential customers.
To activate it, fill your infographic with value. Fancy design is important to attract attention, but you can make your infographic viral only if you include proven facts and real solutions to people’s needs.
Photo source: https://marketingland.com/
3. Social Media
Promotions on social media platforms are one of the cheapest and effective promotion techniques because of the high usage of such platforms. People like and share the content that’s interesting for them. The most popular platforms to promote your piece of visual content are Facebook, Instagram, Pinterest.
Each share means that more audiences will see your infographic. So if you still don’t promote your content on social media, start doing this now. That’s as simple as that.
Infographics are very effective for marketing. It can breakdown and summarize a complex idea into an interesting visual representation. This will increase the potential customers as more people will understand your business.
Have you already tried to drive leads and amplify your brand through infographics? Give it a shot.
Author Bio: Julia is a professional business development manager with proven experience in customer acquisition, strategic partnerships, and outbound marketing. Now she takes care of customer success and business growth at Wincher – keyword rank tracker.