What Is TAM SAM SOM?
Your deck says “big market,” and then someone asks for [...]
What Is Customer Segmentation?
Trying to market to “everyone” makes my message feel invisible [...]
What Does A Market Research Analyst Do?
You are making big decisions, but the market feels like [...]
What Is A Tertiary Source?
I want a fast answer, but I also do not [...]
What Is A Primary Source And A Secondary Source?
I can read ten articles and still feel unsure, because [...]
What Is A Niche?
Trying to sell to “everyone” feels safe, but it usually [...]
What Must An Entrepreneur Do After Creating A Business Plan?
A business plan feels like a finish line, and then [...]
What Is Brand Sentiment?
People mention my brand, but I still cannot tell if [...]
What Are Market Trends In A Business Plan?
Your plan looks “fine,” but real buyers move, and your [...]
What Is Price Sensitivity?
People keep saying “too expensive,” and I cannot tell if [...]
What Is Consumer Sentiment?
Stuck guessing why customers hesitate, even when your product is [...]
2025 Consumer Sentiment & Market Signals Report
Consumer behavior in 2025 is shaped by three defining forces: [...]