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How To Choose The Perfect Email Marketing Service For Your Business

by Louise W. Rice

When you send out an email marketing campaign, an email marketing service can be a great tool. Sure, you can send out emails from your business email client, but this can be tedious, and the emails don’t always get through the spam filter. With an email marketing service, you can benefit from affordable marketing that delivers results.

Below, we will give you some of our top tips to help you choose the perfect email marketing service for your business. Read on to find out what you need to look for.

Pricing Plan

One of your main concerns when choosing an email marketing service for your business is probably its price. No one wants to overspend on software, but the truth is that you will need to pay at least something for your email marketing service. There are a few options that you can choose from when it comes to cheap email marketing services, however.

Some charge for the number of emails you send, and others for the number of contacts that you have. Figure out what is best for you and make the right decision. Once you know what kind of plan you are looking for, you can find something that is within your marketing budget. Remember that you can actually save money and resources by using a service!

Email Testing

Not every email is going to deliver the results that you need. Often, testing out various email campaigns is the best way to get those emails to read and increase traffic to your site. Without knowing what isn’t working, you will find it hard to figure out what is working. For this reason, we recommend that you look for an email marketing service that offers A/B testing. This will allow you to split your mailing list and get those emails out there. Then, once you get your results, you can make the appropriate changes.

Is It Easy to Use?

If you don’t consider yourself a marketing expert, then a complicated email marketing service might be a bit overwhelming at first. Additionally, if you have a team that you need to be working on these campaigns, an easy to use service can be preferable and more effective. So, when looking for an email marketing service for your business, look out for usability. Such as, can email address finder by name? Is it easily integrated into your existing system? Is everything easy to find?

It might be worth requesting a free demo to figure this out for yourself. Get a few team members to test it out with you, and you can come to the right decision for your business.


Having the ability to analyze each email marketing campaign can be extremely valuable. You should learn more about the open rate of each email, the clicks through to the site and much more. The good news is that some of the best email marketing services offer these kinds of tools and these options are where you should start. Look into the analytics services that are offered. You might not need something too detailed, but this kind of information does help.

If you do choose a service with analytics tools, make sure you put them to use! This way, all future marketing campaigns will be as effective as they can be.

Read Some Reviews

Finally, you should make sure that you are reading as many reviews as possible to help you make the right decision. Reviews are often written by real customers who have used the service for their business. This will give you an insight into what the product is really like and help you spot any issues that you might come across. Try to find reviews from similar companies to yours as this will give you the best idea of what to expect. Remember that not all reviews will be 100% accurate and some might be more glowing than others.

You can usually find reviews for software on comparison sites but also on Google. Have a look and see if there are any that help you find the perfect email marketing software for your business.

Get Searching

You might have heard of some of the most popular email marketing services already, but these aren’t the only options out there. The decision you make will depend on the kinds of features you require and the pricing plan that makes the most sense for your business. If you don’t already have an email marketing service plan, make sure to take on board all of the tips that we have given you. Once you find the right option, you can start sending out effective campaigns that deliver the right results.

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