When you’re busy creating and supplying a CBD product, packaging planning can fall by the wayside. You want your customers to have a positive experience, and it’s easy to assume that your labels and packaging don’t factor into that equation.
However, they do, and many CBD businesses only realize this when it’s too late. By being aware of some of these common packaging mistakes below, you may be in a much better position to avoid them yourself.
Not Using Superior Packaging Suppliers
Not all cannabis packaging is made equally, with some manufacturers putting more time, effort, and resources into producing high-quality packaging than others. When the time comes to start looking at your packaging options, take a moment to shop around and see which business can offer the best products for your money.
Look at the quality of their concentrate containers, glass jars, smell-proof bags, plastic and glass tubes, and other cannabis packaging products. Remember, your customers rely on you to provide strong, attractive, and completely functional packaging for the products you’re putting within it. If it’s not, they may lose trust in you and start shopping with another business.
Using the Wrong Packaging
There is an abundance of CBD packaging options on the market, such as bags, glass containers, glass and plastic tubes, vials, and pop-top bottles. With so many ways to house your CBD products, you may not always choose the right packaging for each product.
That can be a problem, especially since some packaging types are better suited for some products than others. For example, concentrate containers wouldn’t be suitable for balms, and vape oils wouldn’t be ideal for plastic bags.
If you’re not sure what the most appropriate packaging is for a particular product, do your research. Part of this research may see you contacting a cannabis packaging company to find out what their recommendations are for specific products.
Not Putting Effort Into Label Design
The design of the labels you put on your cannabis packaging can be just as important as the packaging itself. CBD is a multi-million dollar industry, which means you’re up against stiff competition and need to stand out.
Put time and energy into your brand, then create labels that accurately reflect it. Don’t underestimate the value of professional graphic designers and label makers to assist with this process so that you can avoid creating a label that makes your company appear unprofessional.
Forgetting Important Information On Labeling
The federal government may not be entirely clear about all the information you need to put on a label, but it’s better to include too much than not enough. When you’re just starting out, start looking at what other businesses are putting on their labels so that you can get an idea of how to format your own. At a minimum, you will need:
- Your business name
- Active CBD volume per serving
- Net weight
- The name of the manufacturer or distributor
- A supplement fact panel with an ingredient list
- Suggested product use
- Batch/date code
- CBD type – isolate, full-spectrum, or broad-spectrum
You may also need to include other information based on whether you class your product as a health and beauty product or food. There are FDA rules for food labeling and cosmetic labeling to be aware of.
Not Prioritizing Safe Shipping Practices
Life gets busy, and not everyone has time to pop down to their favorite CBD stockist and purchase the products they need. They rely on you to offer a convenient online shopping service to deliver them directly to their door.
If customers are receiving broken, leaking, or damaged goods each time they order, there may come a time when they stop coming back. You can’t rely on a ‘fragile’ sticker to do all the work for you. Instead, to keep a customer satisfied and reduce the risk of losing money, you need to make sure the way you’re packaging products allows them to arrive at their destination safely.
For example, if the products don’t take up enough room in the box you’re sending them in, use reinforcing materials like tissue paper, foam, bubble wrap, or shredded cardboard to stop them from moving around and getting damaged.
If you find yourself spending a lot of money on packaging products, consider whether you need to invest in smaller, more purpose-built shipping cartons to potentially reduce the risk of damage.
Not Making It Safe for Children
Most of the over-the-counter and prescribed medications we buy have child-proof packaging. As some CBD products can be harmful to children in high doses like concentrates, having the same packaging style can be necessary to protect them from harm.
When you start looking at your CBD packaging options, factor child safety into your decision. Fortunately, twist-off caps and ziplock bags with slide zippers are just two of the many possible options that may appeal.
The next time you look at a CBD business’s product range, take a moment to see past their products and look at the packaging itself. You may then realize how much time, effort, and research has to go into securing the perfect packaging for high-quality CBD products.