Barbara M. Davis - Your Business Insight Engine

About Barbara M. Davis

Whether it’s diving into the latest celebrity gossip or exploring lifestyle trends, I love creating content that sparks curiosity. Outside of writing, you’ll often find me sipping on iced coffee, binge-watching true crime documentaries, or spending time with my family. I also have a soft spot for interior design and can’t resist sprucing up my living space with a pop of color.

What Is Business Analysis?

Projects fail quietly when everyone stays busy, but nobody agrees [...]

By Barbara M. Davis|2025-12-18T00:26:59-05:00December 23, 2025|Blog|Comments Off

What Is Product Adoption?

A customer can sign up, pay, and still disappear, because [...]

By Barbara M. Davis|2025-12-18T00:18:52-05:00December 23, 2025|Blog|Comments Off

What Is Competitive Positioning?

Nobody wants to be “another option” in a crowded market. [...]

By Barbara M. Davis|2025-12-18T00:07:38-05:00December 23, 2025|Blog|Comments Off

What Is Market Size?

Big ideas feel exciting, until someone asks, “How big is [...]

By Barbara M. Davis|2025-12-17T22:22:27-05:00December 22, 2025|Blog|Comments Off

What Is Customer Profiling?

I can have a good product and still waste money, [...]

By Barbara M. Davis|2025-12-17T22:16:36-05:00December 22, 2025|Blog|Comments Off

What Is Psychographic Segmentation?

Two customers can buy the same product, yet they want [...]

By Barbara M. Davis|2025-12-17T22:07:54-05:00December 22, 2025|Blog|Comments Off

What Is Behavioral Segmentation?

I can have the right audience and still get weak [...]

By Barbara M. Davis|2025-12-17T21:55:14-05:00December 22, 2025|Blog|Comments Off

What Is Brand Perception?

My brand message can sound great, yet people still hesitate, [...]

By Barbara M. Davis|2025-12-17T21:48:54-05:00December 22, 2025|Blog|Comments Off

What Does A Brand Strategist Do?

Your brand looks fine, but people still do not choose [...]

By Barbara M. Davis|2025-12-17T21:34:31-05:00December 20, 2025|Blog|Comments Off

What Does A Business Analyst Do?

Teams stay busy, but projects still miss the mark, because [...]

By Barbara M. Davis|2025-12-17T21:30:58-05:00December 20, 2025|Blog|Comments Off

What Does A Product Marketing Manager Do?

A product can be great, and still lose, because people [...]

By Barbara M. Davis|2025-12-17T21:22:57-05:00December 20, 2025|Blog|Comments Off

What Is Willingness To Pay?

I set a price, and then I wonder if buyers [...]

By Barbara M. Davis|2025-12-17T21:19:18-05:00December 19, 2025|Blog|Comments Off

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